Meet Loree Sandler, Let Them Eat Candles
Let Them Eat Candles are chocolate celebration candles to light and eat!
What do you love about your business and industry?
A candle is arguably the hero of any celebration, but has also traditionally been the spoiler of every dessert. I love to see people's expressions when they discover I've created a candle that is beautiful and delicious. LTEC is an object and an experience. A little luxury for everyone.
Tell us what inspires you.
What advice do you have for other creatives and entrepreneurs?
Try not to compare your journey with anyone else's.
What is something surprising about you?
I've been writing a book about building this business. Three hundred and fifty pages in, I fear it will never get beyond a first, unfinished draft.
What is the most common question you get about you and your business?
"When are you going on Shark Tank?"
Tell us about your process for making and creating.
I start with my own idea, solicit feedback, request assistance from experts, go back and massage my idea.
Name three local makers and brands that you are inspired by and why.
Meg Barnhart / The Zen of Slow Cooking, her brand, mission, and product are all A+, Allie Kushnir, ethical design + lifestyle, her work embodies her values, Stacey Stern, Steracle Press, master of color and fonts, unparalled craftsmanship and attention to detail.
What is the best advice you've ever been given and how has it shaped your business?
Two quotes that weren't really advice, but have influenced my thinking. One from my sister-in-law, when I was lamenting about how long everything seemed to take she suggested I say to myself: "Hm, nobody's ever done this before, so this must be how long it takes." And the second from my oldest son, when I was lamenting about how hard I worked without reaping financial rewards: "You said you wanted to make beautiful, edible candles, and you did! You never said you wanted to make money. Most people set their bars too low."
How did you think of this?
I have a background in architecture, so I tend to notice small, often overlooked details. Watching wax candles spoil the icing on a cake, I imagined I could create something better.
Do you make them yourself?
After several years doing everything myself from cutting the wicks to tempering and molding the chocolate to packing and shipping, I am in the process of transitioning to a co-manufacturer. Over the last 18 months we've redesigned chocolate mold and packaging to work on their equipment, and I'm thrilled with the results.
Discover more about Let Them Eat Candles at letthemeatcandles.com