Meet Amy Ruch, BettyPlum


Betty Plum lived in the Ravenswood neighborhood and Oak Park before moving to a small Illinois town where she was well known for her handmade toffee and caramels. Today her daughters and granddaughters are continuing her tradition of creating small batch confections using premium ingredients.

What do you love about your business and industry?

It's gratifying to have satisfied customers, it's satisfying to collaborate with other businesses to create new products, and it's enjoyable to meet others who enjoy the same things.

Tell us what inspires you.

Often the inspiration comes from the desire to be practical and answer the question "what could we do with this?".

What advice do you have for other creatives and entrepreneurs?

Focus on what you enjoy doing and get help with the rest!

What is something surprising about you (secret talent, unexpected fact, fear, etc)?

I never drank bourbon until I started making candy.

What is the most common question you get about you and your business?

How long have you been making this? (50+ years)

Tell us about your process for making and creating.

From start to finish, everything is done by entirely by hand in small batches. It involves many hours of stirring, processing, and fussing over ribbons on packages.

Name three local makers and brands that you are inspired by and why.

Rare Bird Preserves does everything well - products, packaging, displays etc. as does Hinton Cannery. We also really admire Whiskey Acres Distilling Co. for their products and their collaborations with other businesses and organizations.

What is the best advice you've ever been given and how has it shaped your business?

"If you're worrying about the competition, you're worrying about the wrong thing." It's good to focus on what we're doing and doing it well.


Discover more about BettyPlum on their website

Jessica Cohen