Meet Idrine from Idrine Bishweka

Tell us about your business. 

Idrine Bishweka is a fashion brand with a global mindset and a feminine feel. Each design is created to grace the female figure in a unique way. Idrine Bishweka clothing is a mix of African print and Western culture.

What do you love about your business and industry?

I love that the business makes women feel beautiful in their own skin. Creating garments that are practical for women is always my main goal.

Tell us what inspires you. 

African culture, as well as other countries around the globe. Typically, we use African prints in a lot of our designs but our current Spring collection features drapery from Roman art.

What advice do you have for other creatives and entrepreneurs?

Do what you love and what you are good at. If you do what you love, you can always produce something great because you do it with your heart and with passion.

What is something surprising about you (secret talent, unexpected fact, fear, etc)? 

I am good at African dancing and I love dancing alone or with people to put myself in a good mood.

What is the most common question you get about you and your business?

Do you model or do you model for your brand?

Tell us about your process for making and creating. 

First, we start with a mood board then we move onto sketching. After sketching, we do draping and patterns. Then, we create samples which then lead to the final product.

Name three local makers and brands that you are inspired by and why.

Rather than being inspired by brands and local designers, we are inspired by cultural clothing, patterns, colors, and art work.

What is the best advice you've ever been given and how has it shaped your business?

The best I have ever been given was to take risks and not be scared to try what you love. As an international citizen, it is difficult to start. When you have in your mind that you need to take risks, it forces you to try harder and push yourself to do your best no matter what the outcome is. My business proves that I have taken risks and pushed myself to pursue my dreams and do what I love every single day.

 

Discover more about Gabriela Ephrem on their website

Jessica Cohen