Meet Cindy Hock from Shimmer by Cindy

Tell us about your products.

I design jewelry collections that are made with sterling silver, 14 gold/rose gold plating with semi precious gemstones. Each piece is crafted with my manufacturing partner in New York.

Tell us about your connection to Chicago. 

I was born and raised on the northwest side of Chicago. I am a graduate of Steinmetz High School and have a deep love for this city.

What do you love about your business.

I love the creative part of mixing metals with colorful stones and putting it all together to create a collection.

Tell us about your design inspiration.

Shimmer by Cindy was founded in 2006 at the kitchen table with my Mom. It was born out of my excitement as a little girl while looking in her jewelry box and falling in love with all her shimmering pieces. My earliest memory was of her magnificent brooch that was passed on to her through my grandmother who wore this for the most special occasions in her life. This brooch was exquisitely faceted and uniquely designed yet through the years had maintained its beauty because of its impeccable quality. This iconic piece in her collection has been forever etched in my mind and the standard to which all jewelry would now be compared. Today this piece is now carried on with me, and the symbol in my logo. My tribute to my mother who began this journey with me.

What advice do you have for other creative entrepreneurs?

To always stay true to your vision. As a designer it is easy to get caught up in the "trend of the moment". But what is most important and most rewarding is when you create something that represents you and your vision. Success in business isn't always translated through the amount of money you make but rather the authenticity of your brand.

Share a favorite quote, a mantra, bud'laska. 

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

Surprise us with your secret talent, fact, etc. 

When I was facility manager at a health club and just arrived on duty a member stopped breathing and was having a heart attack. My team and I through CPR, mouth to mouth, and the AED saved his life. It was one of the most incredible experiences of my life.

What's the most common question you get about your business?

Do all of our pieces shimmer? The answer is yes.

Tell us about your process for making + creating.

I have a sketch book that I doodle with when an idea comes to mind. As the vision becomes more clear I sketch out the collection and the begin the collaboration process with my manufacturer as we try to source stones and translate the design to pieces.

What is the best advice you've ever been given and how has it shaped you and your business? 

Find your lane and stay in it. This is the road to success.

Is there something else you would like to share?

I will debuting my new Black Tie Collection. It is made with sterling silver, black rutile, gray moonstone, and crystal quartz gemstones.

To discover more about Shimmer by Cindy, click

kendra chaplin