Meet Diane Graf from ReDIfind

Tell us about your products.

I repurpose and redesign lightweight jackets, sweaters and shirts. Great handsewn whipstitch vibe adds a unique flair and each piece features a rescued cross signature symbol.

Tell us about your connection to Chicago. 

I scour all unique ethnic neighborhoods for great details like saris for the beautiful beadwork.

What do you love about your business.

I love when customers really connect with the concept with the upcycling and how I am refashioning clothes and giving them a new life.

Tell us about your design inspiration. 

When an artsy gal cleans her closet...a business is born. I am a mom of 4 and I love showing the kids the energy of creating something beautiful from something that was discarded. They love to be in my workshop its full of creative colors/maps/couches and positive energy.

What advice do you have for other creative entrepreneurs?

Believe in yourself, work for yourself and the joy it brings

Share a favorite quote, a mantra, bud'laska. 

The harder you work the luckier you get!

Surprise us with your secret talent, fact, etc. 

I am really fast at tying a knot in a cherry stem in my mouth

What's the most common question you get about your business?

Do you really make all this yourself????

Tell us about your process for making + creating.

I have a matching day, then I sew while at home or on the road watching my two sons play travel baseball.

Name 3 local makers/brands that inspire you and why.

I love the brand Cloth and Stone because the movement of thier fabric. I am also always attracted to Lucky Brand clothes and in general Free People clothes are inspiring.

What is the best advice you've ever been given and how has it shaped you and your business? 

Do the creative portion of your business on your own and let someone else do the numbers portion. Basically do what you do best and leave the non-creative portion to someone else.

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